Theme Park 利用 狀況이 Restaurant 選擇屬性 購買行動에 미치는 影響

A Study of Restaurant's Selection Attributes according to the Visit types of Theme Park

The results of this research are summed up as follows; First, there are differences on visiting frequency, company type, decision maker, and budget plan according to the physical environment. Second, the importance of restaurant choice factor is effected on visiting frequency, company type, decision maker, budget plan. In conclusion the following proposals can be suggested: First, there is still needed target marketing with segmentation of customer by character in closed markets like theme parks. Second, theme park restaurants should target housewives through food quality, sanitation and atmosphere since housewives have the strongest power to choose restaurants in theme parks.