外食業體의 轉換費用이 長期關係指向性에 미치는 影響

An Effect of the Food Service Industry Switching Costs on the Long-term Relationship Orientation

The purpose of this study is to inform of influential relationship between switching costs and commitment on the long-term relationship orientation. The data in this study were realized by the customers of family restaurants such as VIPs, Bennigans, Marche, Outback Stake House, TGIF located in Seoul and Kyungi-Do. The questionnaire was executed from Mar. 1st, 2008 to Mar. 30th, 2008. 300 questionnaires for this article were delivered and 254 copies were collected and 248 copies were analyzed except invalid 6 copies. The brief of the result from the empirical study is as follows; all relationship into switching costs (continuity cost, contract cost, learning cost, searching cost, vanishment cost) and commitment(affective commitment, calculative commitment, normative commitment, continuance commitment), commitment and long-term relationship orientation, switching costs and long-term relationship orientation have an effect on the text. As a result, all factors showed high composition validity and contents validity and the trust analysis of measure standard showed high reliance.