旅行社 人的資源管理要因에 따른 從事員의 組織沒入 硏究

A Study on the Employee's Organizational Commitment according to Human Resource Management Factor of Travel Agency

The objective of this study is to review the importance of HRM and its' role in travel agency, which can help to grasp the HRM factor in travel agency business. For the purpose of this study, a total of 340 questionnaires were distributed to participants between August 25, 2009 to September 15 and 320 returned, yielding a response rate of 94%. Of the 320 returned responses, 10 were discarded due to substantial missing information. Thus, 310 responses were used for analysis. The result of this study can be summarized as follows. Travel agency manager can enforce strategic HRM introduction for continuous growth of travel agency by these study findings. Also, because making HRM system of correct career development, merit rating, flexible benefits, communication in line of duty in employees' employment, can select important man-made calamity and promote travel agency's competitive power.