와인레스토랑 店鋪이미지의 細分市場顧客類型別 顧客滿足과 再訪問 意圖 硏究

A Study on the Revisit Intention and Customer Satisfaction using Customer Types by Market Segmentation of Wine Restaurant' Store Image

This main purpose of this study analyzed the difference and the cause and effect between customer satisfaction and revisit intention using the customer types by market segmentation of wine restaurant' store image. To accomplish this purpose, the sample selected 15 wine restaurants in the south and north of the Han River. And the questionnaire was distributed 260 to the customers. The main findings are as follows : the customer types by market segmentation verified the most positively recognizing group, the positively recognizing group, the fairly recognizing group, the negatively recognizing group, the most negatively recognizing group. Store image reinforcement of wine restaurant elevates customer's satisfaction, and is judged that can keep the high competition position.