학술대회자료
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This study intends to find the empirical relationship between influential factors of CRM realization and performance. The purpose of this study is to analyze effect of managerial support factors on customer orientation, work performance, and customer performance in the banking institutions. First, it is analyzed to find what kind of effects the major factor of CRM system may have on customer orientation. Then, the impacts of the customer orientation on the performance are to be analyzed. Lastly, it is analyzed that the work performance affects the customer performance.
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구설계
Ⅳ. 결과분석
Ⅴ. 요약 및 결론
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