SCM 도입에 따른 기업 마케팅 전략에 관한 연구

The Study on the Marketing Strategy Through Introduction of SCM Technology in Enterprise

We are living in a revolution. Information or Technology revolutions accelerate the changes in our society. Thanks to the Internet or the Logistic network the whole world became a whole without the disturbance of time or distance. In this paper reviewed the necessary of SCM's architecture and concept. We also studied what we could earn by SCM, which are marketing strategies and introduction effect by the case studies. The importance of SCM is First, half of marketing in filled by logistics. Second, SCM enhances the sales functions. Third, SCM are a source of the 3rd profit. Last, effective logistics by SCM can reduce the company's unneeded inventories To confront to competition we should develop different approacing methods on business environment and different customer group.