부산지역 할인점의 점포이미지와 점포에 대한 태도가 만족 및 재방문의도에 주는 영향

This study examines how various characteristics of a retailer influence consumers' satisfaction and re-patronage intention of the discount retail store. It is also included in the model how the overall attitude towards a discount retail store, an abstract and global image component, is associated with other store image components and satisfaction and re-patronage intention. The data, collected from a sample of 416 customers in Busan, Korea, indicate that various store images have significant effect on consumers' overall attitude towards a discount retail store, that both the overall attitude and store images have direct influences on satisfaction and intention to revisit the store. The applications in management and implications for future research are discussed.