Sustainable Management of a Family Business

The indigenous integration to the Brazilian civilization continues a critical paradox, with postponed solutions, while victims continue to be the excluded ones. Reduced to the condition of incapable, the Brazilian aboriginal is considered part of the “Estatuto do Ídio” (Indian Statute), a generated normative instrument at the time of the military dictatorship that devastated Brazil. This picture tries to unveil the reality of the Paiter Suruípeople, as reference, in an inquiry directed toward their social inclusion through the indigenous ecotourism. The focus of this study stems from a multidisciplinary approach, involving both Ethodevelopment and Ecodevelopment theories, applying a study of case type of research. The enterprise is aimed to take advantage of the indigenous immaterial patrimony, a scenic beauty of their lands, coupled with managerial techniques in new modeled Brazil.