TOURISM SIGNIFICANCE OF ARCHAEOLOGICAL SITES

An archaeological site is a cultural asset representing either soil or surfaces under water, which comprise remains of buildings and other estates, tomb remains as well as artefacts from previous historical periods bearing high cultural and historical significance. Numerous archaeological sites show the potential to become tourism products within cultural tourism, since they provide unique evidence on history and previous life styles. However, a few archaeological sites have undergone tourism valorisation. H du Cros model for tourism valorisation will be applied to certain examples to highlight successful tourism valorisation of archaeological sites from the aspect of tourism. Moreover, subindicators in tourism sector that analyse market attractiveness and importance factors in tourism product design as well as management sector that analyses cultural significance and robustness will be applied.