문화관광축제 스토리 디자인 활용 사례분석

An analysis case study on the Story Design factors in Cultural Festival Tours

The Regional Cultural Festival was used to be hold by villagers to share the traditional culture and to make strong relationship between people through togetherness. As it has adopted as the cultural tour program, it needs the story design to make a particular story planning and a special meaning itself in these days. The purpose of this study is on to know the roll of the story design in the regional cultural festival and how to develope this concept to a cultural festival tour planning through 4 regional cultural festival programs such as Kyungju global cultural expo, Hwasun Dolmen festival, Andong Hahoe Mask dance festival, Gangnung Dano festival.