儒家思想对中国民营旅游企业内部建设及外部经营的影响

On the Influence of Confucianism for Internal Construction and External Operation in Chinese Private Tourism Enterprises

中国民营旅游企业正扮演着越来越重要的角色，其未来的竞争力将不仅取决于如何引进西方管理模式，更多的应考虑如何"软化"这些"硬件"模式，日本企业在这方面的成功，启发了人们对儒家思想的探讨及其在企业管理中应用的研究。针对中国民营旅游企业管理松散，自发性的弊病，本文探讨了儒家思想对企业内部建设及外部经营的指导性影响。

Chinese private tourism enterprises are playing more and more important part in economy, competitiveness in management would depend on not only how to bring in western management models but also adapt to these models. Success in Japanese enterprises lights up researches for the use of Confucianism III management. In the light of some flaws in Chinese private tourism enterprises, such as management inefficience and lack of disciplines, this thesis put attention on the guideness influence of Confucianism for internal construction and external operation in enterprises.