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학술저널

환경이 고객의 심리반응 및 행동의도에 미치는 영향

The Influence of the Physical Environment on the Emotional and Cognitive Responses, Behavioral Intention of Hotel Customers

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This purpose of this research is to examine how various dimensions of physical environments, and determinant factors including renovation, influence customers’ psychological responses (especially emotional responses & cognitive responses) in the hotel service environment, and how these emotional responses & cognitive responses, in turn, influence customer behavior. The result of empirical research indicates that hotel physical environments have a significant effect on customers’ emotional and cognitive responses, and that these psychological experiences serve as crucial mediators in the hotel physical environment behavioral activity. Therefore, a conscious effort to raise the positive response to hotel physical environment is required, and it should, as a result maximize to the customer’s desire to revisit and promote word-of-mouth advertising.

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구가설 설정 및 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

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