This purpose of this research is to examine how various dimensions of physical environments, and determinant factors including renovation, influence customers’ psychological responses (especially emotional responses & cognitive responses) in the hotel service environment, and how these emotional responses & cognitive responses, in turn, influence customer behavior. The result of empirical research indicates that hotel physical environments have a significant effect on customers’ emotional and cognitive responses, and that these psychological experiences serve as crucial mediators in the hotel physical environment behavioral activity. Therefore, a conscious effort to raise the positive response to hotel physical environment is required, and it should, as a result maximize to the customer’s desire to revisit and promote word-of-mouth advertising.
[ABSTRACT]
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구가설 설정 및 연구설계
Ⅳ. 분석결과
Ⅴ. 결론
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