금융업계의 베트남 사업확대 전략연구

Research strategy to expand business in Vietnam on the financial institution - focus on Woori Finance Holdings company -

Vietnam’s economic growth and household income have increased rapidly with accession of WTO and foreign investment. In addition, the proportion of new-rich class is to increase significantly since the middle class is emerging rapidly. It is also expected this Vietnam’s middle class group and new-rich class is to bring new change in the cash management service market. However, majority of Vietnam people are manage their assets in their house and keep it cash or gold because they have very bad reliability on bank’s credit. Depending on these circumstances, Woori Finance Holdings company need to conduct asset management services in addition to their existing Vietnam-based financial support business strategy. It is also necessary for company to get their Profitability and persistence through development in wealth management products for the emerging affluent and HNWI, enhance the accessibility of services via the Internet, and enhance the reputation of bank to the Vietnamese. The paper shows by providing asset management services, Woori Finance Holdings company can achieve a stable corporate profitability and persistency through gathering secure market share and customer share. It is also to be expected that with this diversified strategy, Woori Finance Holdings could be make business expansion to other countries.