공급사슬의 관계적 배태성이 공급사슬성과에 미치는 영향

A Study of Relational Embeddedness of Supply Chain Effects on Supply Chain Performances

This study investigates the effects of relational embeddedness of supply chain on supply chain performance. At the same time, this study identifies the moderating effects of product characteristic variables, that is product complexity and demand uncertainty. The development of research model is based on network embeddedness that the literature of strategic management and sociology. The data from survey was analyzed using Partial Least Squares(PLS) and moderated multivariate regression. The result from empirical model suggest as follow; First, relational embeddedness of supply chain effects on supply chain performance. Especially, intimate relationship, reciprocal cooperation and trust of relational embeddedness affects interfirm relation performance. Second, moderating effects of product characteristic variables are not statistically effective.