해양스포츠센터의 관계마케팅전략이 고객지향성, 고객만족과 재방문에 미치는 영향

The Influence of Relationship Marketing Strategy on Customer Orientation, Customer Satisfaction and Revisiting in Marine Sports Centers

21century is like the new marine age. Especially, because our country is surrounded by water on three sides it is four point fivefold of the nation’s territory in the extensive jurisdiction seas (447,000㎢) of the 200-nautical mile exclusive economic zone, territorial waters, inner waters and etc., and three point fivefold of the nation’s territory in the extensive continental shelf (345,000㎢) in the southwestern coast as well as it is a marine country in having various marine resources. A way is being taken to make effective use of ocean space with a vacation spot, tourist attraction and etc. as well as I view that the shape undergoes a complete changed from a static sightseeing focused on seeing tour to a sightseeing form focused on experience and an active sightseeing of a sports form as well as it brings to increase a utility. It needs an efficient marketing strategy to satisfy customers’ desires for a development of the oceanic sports industry, and it is considered that above all a related marketing is suitable for a management strategy of the oceanic sports center to create customer ties. Therefore this study gets at the root of how the related marketing strategy of the oceanic sports center affects a customer-oriented, customer satisfaction and return visit. First of all, it showed that the related marketing is affirmative impact relation with customer-oriented. Second, it showed that the related marketing is affirmative impact relation with customer satisfaction. Third, it showed that the related marketing is affirmative impact relation with a revisit.