소매업태의 발전에 따른 수산물 유통혁신에 관한 연구

A Study on Innovative Fishery Distribution Caused by Development of Retail Business -Focusing on SSM(Super Supermarket)-

What effects does market entry of SSM have on competitions between retail businesses? How does retail business development affect in fishery distribution innovation? The purpose of this study is to establish a discussable consumer selection model, and to discuss about SSM’s entry to the market and the following competitions between retail businesses. Analysis results of this study can be summarized as follows. First, when a new vacuum zone occurs in the local market, then SSM enters there. Second, when SSM enters the local market, small businesses spread out political activities to legally restrict entry of SSM. Third, if number of SSM in the local market increases then SSM changes the retail mix, and this develops competitions of same business between SSMs. Fourth, if SSM changes the retail mix then competition between SSM and small businesses is aroused, and an assimilation process between SSM and retail businesses is developed in this competition. Fifth, SSM will continuously spread a distribution innovation and other retail businesses will follow the distribution innovation of SSM. The fishery distribution innovation will go on in the same direction, and innovative retail business will come out.