성격 유형에 따른 외모 연출 요인 선호도 비교

Comparison of Preference on Appearance Styling Factors by Personality Type

This study provides basic data for use in selecting styling factors that fit for college women in 20s. The differences in selections were correlated to differences in personality types. After determining the most common personal type and personal color type among college women by performing a personality test and personal color analysis of research subjects (selected at random), appearance styling factor preferences were compared by personality type. The MBTI method for measurement of college women (in 20s)’s personality was used, and one-on-one drape method for analysis of personal color type and questionnaire survey for measurement of appearance styling factors were used. A frequency analysis and crosstab analysis were performed using SPSS 18.0. Then, the followings were obtained: 1) College women in their 20s were mostly extroverted. Participants preferred summer for a personal color season, followed by spring. 2) Participants preferred the color of pink. The most preferred colors and tone were an achromatic color and deep tone respectively. Modern Image was the preferred fashion style. Most participants preferred silver accessories. 3) Compared to introverts, extroverts were more interested in the best colors, fashion color and tone, fashion style and accessory factors.