학술저널
The purpose of the study is on the power-conflict and the response model in the distribution channel for foreign brand apparel in the korean market. The questionare is made to get a primary data after pretest. And utilized official and unofficial materials in the field and expert’s interviews are used in order to understand in the market situation. The result were the coercive/noncoercive power of the department store over the domestic/foreign brand influenced the domestic/foreign brand’s conflicts, trust, and satisfaction.
Abstract
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구모형 및 연구가설
Ⅳ. 연구결과 및 시사점
참고문헌
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