UI를 활용한 홍보용품 개발을 위한 사례 및 의식조사

Case and Attitude Study on the Usage of UI in Developing Promotional Goods

The purpose of this study was to investigate the cases of promotional goods in domestic and foreign universities and survey students’ attitude for promotional goods as a previous study for developing promotional goods using UI. The methods of this study was 1st, researching literatures including proceeding studies, 2nd, case studies through the on-line shopping malls and field studies, 3rd, attitude study of CBNU students for promotional goods. In domestic universities, UI were various as symbol mark, character and style of school font, but kinds of items were similar. In foreign universities, basic symbol mark, logo and character were used but kinds of item were various like leisure goods, pets goods, season items, kids line to expand consumer target for establishing identity and improving the image of university. CBNU students thought that symbol and english casual symbol were effective but Bull’s character should be changed for today’s needs.