도심형복합상업시설의 입주인 유치 영향요인 분석

The Study on the Relevant Factors to Attract Tenants in Urban Entertainment Center

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to evaluate what factors affect the success of urban entertainment center. With these factors, the reason why actual cases succeed or fail is demonstrated. (2) RESEARCH METHOD This study was focused on survey analysis by experts. The data for this analysis were collected from the questionnaire. This questionnaire consisted of the status of urban entertainment centers in Korea and the problems of their success and failure. Especially this study used to analytic hierarchy process(AHP). (3) RESEARCH RESULTS In the results of this survey, the most important factor for success of DEC is the existence of anchor tenants like brand stores and franchises. 2. RESULTS This study shows what effects on UEC's, success, why Garden Five failed to open, and the proposal for Garden Five's successful launch. Garden Five's low sales rates are borne not only from high sales price, but from no anchor tenants like which Times Square has.