Croatian Maritime Story as an Opportunity for Development of Sustainable Cultural Tourism

Cultural tourism in Croatia is not a well explored topic. Non-material traditional heritage is a vital part of the cultural turism offer, and it must be properly interpreted. Non-material maritime heritage can help with the development of sustainable tourism along the Croatian coast and on the islands, and encourage full participation by local people in creating an authentic experience. This paper will point out a model that can popularize the maritime cultural treasure in an innovative way. The results of this paper will provide guidelines for including this heritage into a tourist destination product, realizing an income from tourism.