Is LOHAS-related Lifestyle able to Reveal Korean-food Chinese Consumption Patterns in Jeju.

Jeju Island, known as the “Island of the Gods,” is a popular vacation spot for not only Koreans, but also for Chinese. Jeju Island, off the southern coast of Korea, has become the first Korean natural heritage site, honoured by UNESCO through listing on its World Heritage List. It remains one of the top honeymoon destinations for Korean newlyweds. The island’s mixture of volcanic rock, frequent rains, and temperate climate, sets up the LOHAS image, which is further enriched through its natural environs, food offerings such as fresh fish, squid, octopus, sea cucumber, a number of restaurants, whites beaches, all ingredients of perfect healthy life styles delivered in n excellent setting, especially for visitors coming from China, looking for LOHAS-life style vacations at place away from home . Recently, with added health consciousness,, Chinese consumer has developed a higher standard and requirement of food. Therefore, there are a large number of challenges in offering truly LOHAS-related Korean food products at Jeju Island. This research takes “China LOHAS Food Tourism” as a core, and extends and explores “LOHAS lifestyle” effects on consumer behaviors, especially on the Korean food purchase activity in Jeju Island. The object of survey studies is Chinese Permanent Residents, who are over 15 years of age and of mix gender, both male and female, without any prejudice. In order to carryon investigation, this study firstly uses Factor Analysis method, through SPSS. Two variables “LOHAS-Life Style and Korean Food Consumers’ Behavior” are specially investigated as part of the study along withthrird element of LOHAS food purchasing factor.” Second, by using some relevant analyzing approaches, this report also pays attention on discussing as how a specific factor affects “Activities of Purchasing Korean Food.” For the purpose, , it compartmentalizes Chinese consumers into various “LOHAS Life Style” groups, and then by using ANOVA and Crossable Analysis it analyzes the problem analytical. The purpose of this study is to help develop and promote LOHAS Food Tourism Industry in Jeju Island and raise the Jeju LOHAS Image among people patronizing this very island, and related tourism industries.