Team Sightseeing Tourism and Rural Tourism

团队观光与乡村旅游

Pattern of growth about modern agricultural is day by day multiplication, rural tourism has become an new growth mode at countryside over China when rural tourism is as a kind of new type tourism format of combining agricultural with torism. Rural tourism has less resource and high final yield, is an important way of resovling “San Nong”problems. Team sightseeing tourism comtribute a lot for the improving rural tourism, it is an important maket. But, There are still some problems in rural for receiving sightseeing travel team, standardize、enviroment pressure and culture shock trubled rural tourism. In the paper, on the base of exploring promoting function about team singtseeing tourism to rural tourism, facing main problems for receiving sightseeing travel team in rural is analyzed emphatically, put forward a proposal about how to resovling these problems. Rural tourism should set up service quality standard, protect enviroment, keep local feature, abide by the sustainable development. 现代农业增长方式日趋多元化，乡村旅游作为农业与旅游业有机结合的一种新型业态，已经成为中国农村新的增长方式。它资源消耗少，综合效盆高，是中国解决“三农问题”的重要途径。观光团队对促进乡村旅游作用巨大，是十分重要的市场。但是，乡村在接待观光团队时也面临许多问题，服务标准、环境压力、文化忡击等都困扰着乡村旅游。本文在探讨观光团队对促进乡村旅游发展积极作用的基础上，着重分析了乡村在接待观光团队中面临的主要问题，并对如何解决这些问题提出了自己的意见。乡村旅游应当充分发挥政府作用，建立有自己特点的服务质量体系，保护环境，保持乡土性，遵循可持续发展。