The sense of localization of tourism language

旅游语言的本土化意识

This paper analyzes the status of the sense of weak localization of tourism language, considers that the weakened sense of localization of tourism language brought the most immediate consequence: reduce the types of language of tour places and the tourists don’t get the novelty experience. proposes to formulate the science language planning to deal with the tourism language between internationalization and localization, and regard experience tourism as an opportunity, mining dialect culture, so that the tourism language will maintain localization while international. 旅游语言存在本土化意识弱的现状，本土化意识减弱带来的最直接的后果就是放游地语言种类减 少和旅游者得不到异地体验的新鲜感。提出要制订科学的语言规划来处理旅游语言的国际化和本土化关系，以体验式放旅游为契机，挖掘方言文化，使旅游语言在国际化的同时保持本土化。