Cultural Tourism and its Role in Tourism Industry Development

Museum experts believe that museums and Palace Museums have been established with the aim of training, learning, collection, protect, research and enjoyment, but in recent years its economic role has become more prominent.Most organizations and foundations are trying to develop cultural tourism in order to confer value to their community, in the midst of which, museums are granted as one of basic tourism industry componentsCulture and creativity that lies in the museums consign diverse role which is not concealed to anyone in the 21st century. “Cultural Tourism” is known as a growing sector in the tourism industry, so the museum can be assumed as active ring in the cycle of tourism industry.Museums, in addition to their main task which is the display of history, also support festivals and fairs, and have modified to one of the most important elements in the tourism industry. Cultural complexes and museums which possess different centers, great monuments, beautiful nature and large extents, can create suitable bases for developing cultural and nature tourism and also with assessment of various abilities and possibilities of cultural, historical and service and application of in-built capabilities that lies within these centers, attention and attraction of more local and foreign tourists can be obtained.Within this paper, to achieve tangible results, Museum Garden of Saadabad has been selected as a sample since it benefits from natural beauty and cultural attractions, and with method of field study and library, the strengths, weaknesses, opportunities and threats have been assessed by SWOT methods, and to provide strategy and elucidations to facilitate development of tourism industry, so professionals and planners in national and regional fields can apply it in their planning and development.