Corporate Strategy and Public Policy of Korea for Export Promotion of Used Motorcar to the Arab Market

아랍시장으로의 중고차 수출 촉진을 위한 한국의 기업전략과 공공정책

It may be rather imperative for the used motorcar exporters of Korea to build up a tacit knowledge network with motorcar and its ancillary firms as a means of enhancing core competency. Such a contention is derived from the analysis on the global market positioning, export performance on the Arab region, salient features of local market and government policy for export promotion. It may be also required for Korea to formulate the corporate policy and public policy for facilitating their endeavors to improve endurance capability and brand-equity from the viewpoints of the extension of product life cycle and corporate social responsibility.