학술대회자료
Factors affecting mobile-phone users’ intention to use m-commerce in Korea & China
- 한국IT서비스학회
- 한국IT서비스학회 학술대회 논문집
- 2010추계학술대회
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2010.11229 - 234 (6 pages)
- 9
This study empirically examines factors that affect the intention to use m-commerce and the relationships among the factors. Survey data is being collected both in Korea and China. The development of mobile commerce in China is still in slower pace than Korea. This study attempts to find out the differences among the factors affecting the usage of mobile commerce in Korea and China. The result from this study would contribute to understanding people's usage behavior in the current mobile environment and suggest implications for expediting m-commerce.
Abstract
1. Introduction
2. Literature Review
3. Research Model
4. Discussion and Conclusion
Reference
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