The Implementation of SNSs User Segmentation Model Based on Social Capital

Usage of the internet was largely limited to passive reception of available content until the advent of large social networking websites like YouTube, and Facebook. Hence online users are contributing contents resources and building relationships with each other. However, the dynamics of user contents and users relations often seem unmanageable and lack understanding. The purpose of this paper is to develop a segmentation model of users who contribute content to social networking websites. In this research, first, we examined the existing user segmentations for online communities. Second, we proceeded to identify the most useful segmentation models and update them to the applications for uses in social networking website. Last, we used the users’ data from H social networking website to validate our segmentation model.