醫療 觀光 活性化 方案에 관한 硏究

Research of Development for Revitalizing the Medical Tour: Focus on Gwangju & Jeonnam

This study aims to understand the perception of the medical people working in gwangju and jeonnam areas on medical tours through an empirical analysis and to present a plan for its vitalization and expected effects. First, if the medical people working in Gwangju and Jeonnam areas are continuously interested in medical tours and carry out medical tour programs for inspiration, such will be able to bring other medical people ’s active participation and inspire them. Second, an interactive link system among the medical institutions in Gwangju and Jeonnam areas is required through making each hospital a brand based on its specialty. Such link will be able to form a medical tourism belt between medical institutions and tourism complexes. Specialization by medical department may result in small- and medium-sized hospitals ’ participation. Third, medical tours need to be comprehensively promoted at a local government level. Moreover, a specific program to train medical tour experts will be able to train the experts required in theses areas. And finally, the most important things are the local medical people ’s mind and their voluntary participation in medical tours. Beyond a simple interest in a medical tour, the medical people need to put it into action with a positive mind for their hospitals and local society.