리얼리티 프로그램이 地域觀光地 이미지에 미치는 影響

Influence of Reality Programs on Local Destination Image

This work investigated about the variations in images of items on local destination by a reality program, ‘1Night 2Days ’, which is making contribution on images of local destination. This would be one of the useful methods to evaluate the appropriateness of the program for PR(Public Relations) of local site in the case of inducing tourist or managing the mass media the maintain positive image to the public for local governments. Additionally, this work could be considered as are of the pioneer studies to promote images of local destination through the investigation of the reality TV programs, new emerging area of the visual entertainment.