外食企業 메뉴品質에 대한 顧客 價値知覺이 顧客行動에 미치는 影響에 관한 硏究

A Study on the Effect of Value Recognition of Customer on the Menu Quality of Food Service Business on Customer Behavior

This study has empirically analyzed the effect of value recognition of customer on the menu quality of food service business on customer behavior. The family restaurants located in Seoul and Kyeonggi province were subject to study and the respondents were instructed to fill out the questionnaire by themselves which is known as the self-administered survey. The answers from 242 questionnaires in total were collected from March 21, 2010 to April 5, 2010 which were, afterwards, used for an empirical analysis. In order to achieve validity for measuring, the answers were all reviewed for their reliability and validity through the factorial analysis. Meanwhile, for the hypothesis, the regression analysis was adopted. The outcomes of the research reported that the menu quality has a significant influence on the value recognition and customer behavior partially. while the value recognition on the customer behavior in part. And customer satisfaction appeared to have a meaningful effect on the repurchase intention.