미디어 媒體에 表現된 飮食과 그릇의 調和에 관한 硏究

A Study on harmony of food and tableware an expression in media: Foodstyling Using Fuzzy Cognitive Maps

Consumers need the environment that can satisfy the five senses and is not only "eating" but also the culture itself. They require the new joyful experience of entertainment with food. The connection between the dishes and the food in food styling in the KBS TV show and the Lotte home shopping and an advertisement of the DIOS refrigerator display is studied. In this study, the effect of the image of the size, shape, and color of the dish on the TV audience according to the type of the food is showed. This study about the impact of the TV programs related to the food culture on the cultural value will offer the important and useful information to TV broadcasting station which tries to meet the satisfaction of consumer with using the foodstyling. The basis of the kind of the food and the size, shape, and color of the dish are set by the pre-studies with the questionnaire about the food in the TV programs etc. mentioned above. The range of it is set up on the basis that there is the difference of the consumer's satisfaction according to the harmony of the food styling.