캠퍼스內 커피숍의 서비스品質과 大學生 顧客의 行動意圖와의 關係 硏究

Relationship between Service Quality and Behavioral Intention of Undergraduates in Campus Coffee Shop : Focused on IKSAN Undergraduates

This research has been conducted undergraduate students in Campus Coffee Shop. A total of 153 questionnaires was used for the data. The first purpose of this research is to measure the service quality on campus Coffee Shop. The second purpose is to factor analyze service quality, revisit intention, recommendation intention. The third purpose of this research is to identify behavioral intention by type of service quality. Finally to improve the service quality on campus Coffee Shop to increase customer satisfaction, and is to grant the marketing implications. The results of this study the service quality was extracted four factors; trust, characteristic of beverage, quality of coffee, physical environments, revisit intention and recommendation intention was extracted one factor.