정기선사와 화주기업간 파트너십 형성요인에 관한 연구

A Study on Factors Affecting Formation of Partnership between Shipper‘s and Liner Shipping Companies

최근 정기선 해운시장은 글로벌화， 자유화， 경쟁의 심화 등에 따른 급변한 변화를 경험하며 왔다. 이러한 현상은 비단 정기선 해운시장뿐만 아니라 모든 산업에서 경험하고 있는 현상이다. 이러한 환경에서 기업에게 중요한 것은 경쟁의 개념이 아닌 협력과 파트너십이다. 실제로 많은 정기선사와 화주기업들은 상호간 파트너십의 형성을 통해 다양한 이익을 추구하고 있으나, 아직까지 우리나라에서는 크게 강조되고 못하고 있는 부분이 있다. 따라서， 본 연구의 목적은 전기선사와 화주기업간 파트너십 구축요인을 분석하고 이에 따른 시사점을 제시하는데 있다. 연구결과 양자간의 파트너십이 체결되기 위해서는 장기거래로 전환， 의사소통의 활성화 운영상 공정성 및 유연성의 확보 등이 필요한 것으로 나타났다.

Over the last 20 years the liner shipping market has been marked by wide-ranging changes. Globalization, liberalization, competition and spatial interaction are significant factors affecting all industries worldwide. In the manufacturing and logistics industry, however, cooperation is becoming even more critical than competition in determining firms' efficiency. In the business world, increasing numbers of shippers are entering into long-term relationship with carefully selected liner shipping companies. By joining forces, the partners improve the efficiency of both operations, work together to take costs out of the logistics system, mutually boost profitability and improve service to the end customer and the concept of logistics partnership has attracted great attention in the past several years. There are significant differences between the traditional relationship and a long-term partnership. The partnership extends over a long period of time, involves sharing of benefits and burdens, involves extensive planning, includes detailed operational information exchange, and allow operating control across firm boundaries. The purpose of this study is to investigate factors affecting formation of partnership between shippers and liner shipping companies. The researcher executed the survey with the variables abstracted from literature that can influence the partnership of shipping companies, freight forwarder and shipper who have direct relationship with the shipping companies.