전자상거래에 따른 택배업체의 물류전략

Logistics Network Strategies of Parcel Service Companies in the Era of e-Commerce

The complexity and variability of logistic activities in b2b e-commerce require more reliable, experienced, customized, networked, and cost-efficient service. Currently, the international parcel service companies have strong competitive power for carrying small parcels, documents, etc. in Korean market. Even-though parcel service market of Korea have been growing dramatically by means of expanded electronic commerce. Korean parcel service companies are not capable of providing international parcel delivery service in terms of logistics networks, assets, experience, etc. The purpose of this article is to examine logistics characteristics related to b2b electronic commerce and to suggest network strategies which give an idea how domestic parcel service companies can develope networks to be an international parcel service company and a leading logistics provider. To accomplish the purpose, three network strategies are suggested. The suggested network strategies show how domestic parcel service companies should develop a logistics-based strategic alliance. The best strategy suggested in this paper is to merge or ally domestic parcel service company with korean air-cargo company and korean shipping company. By doing this, a leading logistics provider can be emerged without much in vestment and efforts.