광양항의 동북아 중심항 전략에 관한 연구

A Study on Strategy of Gwang-yang Port as Hub-port in the Northeast Asia

Recently, the world economy is pursuing liberalization based on a principle of free competition. It is, however accommodating the concept called economic block which endeavors to protect regional interests. The region of Northeast Asia has accomplished a remarkable economic growth which have brought a huge increase in container volume and dependency among those countries. The purpose of this study is to examine the strategy of Gwang-yang port as a hub-port in the Northeast Asia. The methodology used in this study is based on the Attitude model for the study of brand preference. The conclusion in this study is summarized as followings. First, Gwang-yang port should expand the amount equipment, to have capacity for accepting the quantity of container movement which expected to increase continuously. Second, Gwang-yang port should make a strategic effort to attract the transshipment cargo. Third, Gwang-yang port should supply an enhanced service such as the port information technique and various support system. Finally, Gwang-yang port should retain the service charge, which is to be low, in long term.