우리나라 웨딩서비스산업의 변천과 관광학적 측면의 발전방향 제언

An Investigation into Korea’s Wedding Service Industry and the Proposal of Its further Development in the Context of Tourism

Korean wedding service industry has reached its mature stage and demands for unique products and services have steadily increased. Recently, there are a variety of types of wedding ceremonies that include a magic show or cocktail show. weddings on the ship, and cruise wedding. Meanwhile, the increase of business relation to the wedding industry has caused fierce competition, which, in turn, has produced poor quality products and services. Thus, it is necessary for the Korean wedding industry to develop products and services to satisfy foreign customers rather than just focusing on the domestic market. In Connection with this, the current study aims to investigate Korean wedding service industry and to suggest for its future development. First, it attempted to examine the history and the status of Korean wedding service industry. Through the analysis of the environment for Korean wedding industry, it would be possible to identify the strengths and weaknesses of the industry and the resources necessary to attract foreign customers. Second, it aimed to suggest services and products that can be developed to meet the demands and needs of foreign customers based on the environment analysis. When the foreign customers use wedding services and products developed in Korea, they should come to Korea, acompanied by incidental expenses related to transportation, lodging, food and beverage, and tourist attractions. Therefore, this study examined future development of wedding service industry from the tourism perspective.