제9회 충주호사랑 호수축제 참가자 만족도 연구

A study of Satisfaction Degree for Participants in Ninth ChungJuHo-loving Lake Festival

The Purpose of this study is to suggest on the basic material of problems and development plans for the Ninth ChungJuHo-loving Lake Festival through the research of satisfaction degree for participations. According to this research, Participants of 28.3% consists of Seoul, 23.2% (Kyonggido, 18.1%(Chungchongdo) residents, visiting patterns are made of one day tour(52.9%) and family accompany trip(31.5%). The expenses of stay is highly made of below 101,000-150,000 won(30.4%). Therefore it must be planed for increasing program of a long stay and considered of family accompany trip. The satisfaction variable that influences in the discrimination of other festivals consists of P. R & Guidence, Opening Place, Leisure Quality. The satisfaction variales that influence revisiting intention are presented by sequence of Leisure, P. R & Guidence, Festival Program, Local Quality. It is suggested that development factors of tourism resources most highly influences in revisitng decision than any oter factors.