실버소비자의 소비유형과 레스토랑선택속성

A Study on the choose the type of consumer spending, and restaurants Silver Property

This study adopted convenience sampling for questionnaire survey on senior population at age 50 or older. The survey questionnaire for the study between the measured items are difficult to understand as much as possible information to understand the elderly easily modified and used in previous studies on the basis of the questionnaire was designed to correct or supplement, and several questions on the survey results through a few factor in the factor analysis was performed to extract. Conclusively, this study consumption of elderly consumers in accordance with the characteristics of the type of restaurant, and subsequent analysis of selected properties to establish a marketing strategy to provide valuable material for the purpose or establishing the significance or this research were presented at the conclusion.