전통문화 체험관광이 태도에 미치는 영향에 관한 연구

A Study on the effect of attitude on traditional culture experiencial tourism

This study is for the effective analysis and strategic utilization of tourism event. Concerning this research, we have proceeded structural approach of event attaching importance to experience which is a key character of tourism event. The approach of tourism event experience applied Strategic Experiential Modules(SEMs) of Schmitt(l999) where the strategy side is emphasized. To examine how the tourism event effect on the tourist attitude related with the competitive power of tourism destination. In sum, the purpose of this research is to investigate how the experience of tourism event effect on the tourist attitude. In total, questionnaires were handed out by a random sampling method to visitors at the Nam-San Korean Folk Village and valid 200 questionnaires were used in this study. SPSS 13.0 was used to analyze the experience of tourism event and tourist attitude. Statistical methods such as factor analysis and Anova were used to analyze the data. The results of the empirical analysis shows that sense, emotion, recognition, and relation, which are the elements of the experience of tourism event, appears to form the attitude of tourism event. The results of empirical analysis proved that tourism event can contribute to form tourism satisfaction.