전자무역거래의 신뢰환경과 거래당사자 참여에 관한 실증연구

An Empirical Study on the Correlation Between Trust Environment in e-Trade Transaction and Trading Partner's Participation

Focusing on the critical issue of trust in the e-Trade, this study analyzes the effect of social variables on the e-Trade trust. Moreover, this paper examines the relationship between trust environment in e-Trade transaction, perceived risk, and trading partner's participation. In general, when trade related parties utilizes e-Trade, they want to recognize how much risks it has in e-Trade transaction. Results of this study are as follows; First, it found very important variables that independent variables(the building trust between trade parties, safety, and efficiency in the e-trade) influence on the trust of e-trade transaction. In particular, the trust relationship building before trade parties utilizes the e-trade exerts much influence in e-Trade trust. Second, we analyzed the relationship between trust environment in e-Trade transaction, perceived risk, and trading partner's participation. The independent variables(the building trust between trade parties, safety, and efficiency in the e-trade) positively influence e-Trade trust. But perceived risk has negative effects on the trading partner's participation. Therefore, it could say that trust in e-Trade is mainly affected by trust building factors between trade parties.