세계박람회 홍보전시관 서비스환경이 방문객 만족과 행동의도에 미치는 영향 연구

The World’s Fair Public Exhibition Visitor Services Environment Impact on Visitor Satisfaction and Behavioral Intentions

In this study, the World’s Fair Public Exhibition and Visitors service environment about visit satisfactorily of the local national citizen brought problematic and relationship of conduct intention in goal. First, investigated about historical background of expo and trends of the World Expo 2010 Shanghai. Second, the World’s Fair Public Exhibition Service Environment divided conceptually. Third, Service environment, the configuration factors that affect the overall degree of satisfaction was to gain insight into. Fourth, the World’s Fair Public Exhibition visitors satisfaction on the overall behavior of the recommendations, and even a visit to Korea was to determine the impact. The result is irst, public exhibition on the service environment, according to an exploratory factor analysis, experience factors, tangible factors, promotional factors, convenience factor and spaciousness factor were identified. Second, public Exhibition of the service environment to affect significantly the overall satisfaction appeared. Finally, the overall satisfaction recommended in the intention, and country of the visit will also significantly affect.