20대 여성의 미용행위가 삶의 질 향상에 미치는 영향 연구

A Study on The Impact improve the quality of life of women as Beauty behavior of 20s women

In the rapidly changing contemporary industrial society, each individual female pursues a variety of ways to further enhance their personal value. Proportionate to the current dramatic increase of women’s socioeconomic activity, the quality of life for women has improved in some areas; however, social barriers like or intentional exclusion still exist. Therefore, in order for women to overcome these kinds of social barriers, stand tall as one of the two axes of society equally with men, and lead their lives under their own planning and influence, beauty care is now established as an essential element. In order to improve women’s quality of life in consideration of such aspects, this study has examined how beauty care behavior affects the improvement of women’s appearances as well as psychological and social satisfaction. According to the result of this study, it has been found that beauty care behavior affects women in playing fairly positive and aggressive roles and attitudes. Women’s beauty care behavior does not simply play a functional role but allows changes in their appearance; thus, it vitalizes their daily lives and also promotes amicable and sociable interpersonal relationships, psychological stability and confidence, and self-identity, which eventually turns out to be a factor to elevate quality of life.