학술저널
The primary purpose of this study is to identify tourists' motivations of visiting Korea and examine their influences on the purchase intentions of souvenirs. The study targets Japanese tourists, because they accounts for the most of foreign tourists to Korea. The study is expected to help seek approaches of facilitating shopping tour opportunities, as well as the more effective development of tourist souvenirs for foreign tourists.
[Abstract]
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조사의 설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
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