축제이벤트 홈페이지 분석 연구

The Analysis on the Homepage of Festival Events -Focusing on the Festivals of Jeonbuk

The homepage of festivals is the means to give informations about festivals to the participants and to stimulate them to visit the festivals. This paper compares and analyses the contents of festival homepages. The hompages of 12 representative festivals for a quantitative analysis and the homepage of the Jeonju Sori Festival for a qualitative analysis in Jeonbuk. The qualitative analysis of Jeonju Sori Festival helped us find that homepage gave a variety of functions. The homepages gave enough contents. However the contents were too much and their subjects were not clearly organized, and the mutual communications with netizens were not sufficient. In order to attract more participants to the festivals,their homepages should be organized better and give more informations in certain areas.