주 5일 근무제가 리조트 산업에 미치는 영향에 관한 연구

A Study on Influences on Resort Industry through the Introduction of a 5-day Workweek

The object of this study is to analyse that the introduction of a 5-day workweek has an effect on resort industry and to propose the match plans on the introduction of a 5-day workweek. In social and cultural fields, the leisure activities will increase and popularize through the introduction of a 5-day workweek. In an economical field, the tourism, travel, leisure, department store, credit card and fast food industry will show signs prosperity. In a condominium field, coefficient of utilization on the weekend will increase and many high-class condominiums will construct. In golf and ski fields, many membership cards will be sale and the number of times of the activity will increase on saturday and sunday. In management side, we have to apply yield management and CS system to resort industry. Therefore the resort industry will yield a good return through yield management and CS system. In marketing side, we have to apply segmentation, positioning and promotion to resort industry. So the resort industry has to deal successfully with in the off season and magnify members through the marketing of a day of the week.