현시선호 데이터와 선호의식 데이터 비교를 통한 국제선 항공이용자의 항공사 선택에 관한 연구

The RP/SP Comparison Research of Airline Choice Behavior For International Short - Long Portion Aviation Service

The research purpose is to study the airlines choice behavior of international trips departured from Korea. The study identified the major factors influential flight choice in the market and their relative importance by constructing logit modes. Separate logit models have been calibrated with RP data and with SP data. This research was studied through analysing stated Preference(SP) data as well as Revealed Preference(RP) data. The major findings of the study are followed: suggested various and differed service model, established highly differed marketing strategic, create the suitable service through market, devised characters for each destination, differed airlinechoice behavior for each tour destination. In conclusion, this research has significance in the fact that the airline company must be realized the needs and wants correctly and airline service qualities about theirs consumers.