시각적 관광상징을 통한 방문욕구에 관한 연구

A Study on the Relationship of Traveling Desire and Visual Tourism Symbols

This study examines how visual tourism symbols (Silhouetted image) are related with Korean people’s traveling desire. The data was collected from 200 people in Korea and then analyzed by using SPSS PC+/WIN software package. Frequency analysis, factor analysis and ANOVA test were conducted. Visual symbols used in this research were "Australia symbol", "Animal symbol", "Japan symbol", "Historical building symbol" and "China/Thailand symbol".It was found that there is relationship between people’s lifestyle and how visual symbols affect people's desire to travel. For instance, the result shows that animal lovers are more persuaded by animal symbols to visit a related tourist place than the other groups. This research suggests that it is significant to use visual tourism symbols strategically to appeal tourists with different lifestyles.