인프라 낙후지역 컨벤션산업의 전략적 선택에 관한 연구

A Study on Strategic Choice of Convention Industry in Underdeveloped Regions in view of Convention Infra

The purpose of this study is to analysis the process of strategic choice in underdeveloped regions in view of convention infrastructure. And then this paper attempts to suggest the implemental alternatives of convention industry based on the analysis of infrastructure status and the result of strategic choice in underdeveloped regions in view of convention infrastructure. Since the competitive advantages of convention destination is dependent upon the quality of the visitor's experience and satisfaction, it is imperative for convention destination policy makers and managers of agency to develope efficient strategies on implementation of convention industry. Specilally, the development of strategy to elevate competitiveness is imperative in competitive environment on convention market. In this context this study suggests implemental alternatives to elevate competitiveness in nderdeveloped regions in view of convention infrastructure. Main strategies for elevating the competitiveness are as follows; policy makers and managers of agency have 1) basically to develop software and small oriented strategy in view of limitation of Convention Infrastructure ; 2) to establish linkage system of festival and events in the regions to overcome limitation of convention infrastructure adopting various programs ; 3) to find market segments associated with region industry to utilize regional resources.