도시민의 농촌관광 인터넷사이트 이용실태 분석

Survey on the Urban Residents’ Internet-site use of Rural Tourism

This study was conducted to analyse use, improvement, and factors were having influence on internet-site of rural-tourism, sampled with urban residents' 2,000 people over eighteenth years old in Seoul and six Kwangyeok-Cities. The results of the survey are summarized as follows : The urban residents' internet-site use were low with 7.5%, but internet-site user showed purposeful access in pursuit of information, And the urban residents did not recognize the existence of rural tourism's internet-site itself, therefore the access to internet-site need to be improved through a strategic publicity etc. Further, the effective factors of internet-site use of rural tourism were experience and intention of rural tourism, white-collar, the person of metropolitan who have been lived in rural area, and the family with a primary school student.